These aren’t just shirts.

We’re here for the workers, the doubters, the radicals, the heretics, the burned-out and still-burning.
If you’ve ever screamed into the void and heard nothing back, these shirts are your echo.
Welcome to IconoThread.

We make arguments. Dare we say, warnings.
They’re the things you’re not supposed to say in polite company — printed big enough that no one can pretend they didn’t read them.
Every design is something I needed to say out loud. Something I didn’t see anyone else making. So I made it myself.

The Mission

Iconoclasm. Iconoclasm above all.

Before revolution, before righteousness, before reform.

Disdain for sacred cows. All of them.

Political, religious, economic, patriotic — if it’s held up as untouchable, we touch it.

If you’re afraid to question it, that’s where we start.

We don’t worship founders, romanticize labor, or sanitize faith. And we shall never pull punches just because a myth has tenure.

Mankind is held back by its idols.

So if it stands on a pedestal, we bring a hammer.

How it Started

IconoThread didn’t start as a business. It started because I couldn’t stay quiet anymore.
I’ve spent most of my life working jobs that drained me, sitting through sermons that skipped the parts that mattered, and watching people get crushed by systems that call themselves moral. I needed a way to fight back — even if all I had was cotton and ink.
This brand was born in grief.
My wife, Amanda, believed in truth, labor rights, and the power of saying what others were too scared to say. She died fighting. I promised I’d keep going, mixing those things with my own dark humor and penchant for iconoclasm.
IconoThread is my answer.

This is the line…

We’re not a brand. We’re a reckoning.
We don’t want your loyalty.
We want your discomfort.
If our shirts make you think twice, good.
If they make someone stare at you in a checkout line, better.
If they make you braver — even for one moment — that’s why we’re here.
This isn’t safe. It’s not supposed to be.

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